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HNNY

With a name inspired by drag ballroom culture, HNNY is a music festival showcasing LGBTQ2IA+ artists. A refined celebration of queerness that takes a step away from the rainbow flag. 

Instead—through transitions, transparency, and movement within the logo placement, our design mimics the fluidity and spectrum of gender. That being said, a family resemblence still runs through the brand and reminds us the sweetness in sticking together.